Innovative Marketing Solutions

At the EXTEND GROUP, our goal is simple: plan and run dynamic campaigns with integrated strategies that generate leads, build loyalty, and create results. We’re here to make positive changes for your brand. Whether you’re seeking a la carte services or a totally comprehensive marketing overhaul, our skilled professionals integrate strategies – web, brand, search, social, content, and public relations – based on your individual, dynamic needs as a growing business. All strategies are results-driven and tailored specifically to your organization and customer base.


EXTEND PERFORMANCE is the one-stop marketing solution tailored to the automotive aftermarket and performance aftermarket industries. EXTEND PERFORMANCE has everything you need to create an online marketing machine geared toward the needs of your business.

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Featured Work


What's the Big Deal About Branding?

Many small businesses understand the concept of what a brand is and what it means for large corporations. However, they often overlook the importance of identifying and promoting a brand for themselves. You may even be wondering what the big deal is and why you should even bother with branding.


EXTEND PERFORMANCE to exhibit at 2013 PRI trade show

For the second consecutive year, EXTEND PERFORMANCE will attend the Performance Racing Industry (PRI) Trade Show in Indianapolis, Ind., scheduled to take place from Dec. 12-14 at the Indiana Convention Center. EXTEND PERFORMANCE will be located at booth #8108 in the Green Hall.

The EXTEND GROUP’s Inspired by Innovation series: Future by Design

The EXTEND GROUP will screen Future by Design as part of its Inspired by Innovation series from 2 p.m. to 5 p.m., Friday, December 20, at its office in the Walker Building. There is no cost to attend Inspired by Innovation events. Food and drink will be provided by Acropolis Restaurant. Seats are limited to the first 40 RSVPs. Contact Melissa Collins by e-mail at melissa.collins@theextendgroup.com or by phone at (812) 618-7229 to reserve your seat.

EXTEND COMMUNITY launches new website for LawMan Security & Consulting

EXTEND COMMUNITY launched a new website this month for LawMan Security & Consulting, an Evansville, Ind.-based security business owned, operated, and staffed by active duty law enforcement officers. RealPoliceRealProtection.com's responsive design provides a clean, user-friendly experience to online visitors, with a wealth of information on LawMan’s services and staff, as well as customer feedback and current news. Some of the features of the new site will include a monthly newsletter, frequently asked questions, blogs, and class schedules. In addition to desktop computers, the website is accessible on mobile and tablet devices.

The EXTEND GROUP names new production manager

Saundra Server has been hired as production manager at the EXTEND GROUP, in charge of overseeing all day-to-day work coming in and out of the Evansville, Ind.-based marketing firm. Server has 18 years of strategic and managerial experience in real estate, previously working for ERA First Advantage Realty. As production manager, she will work directly with all contractors and clients to ensure efficiency, overseeing timelines and budgets and creating future business development opportunities with the sales team.

EXTEND PERFORMANCE helps Airtex & ASC Industries launch new online resource, WaterPumpU.com

Technicians, counter people and do-it-yourselfers now have a one-stop shop for automotive cooling system knowledge. With the help of Evansville, Ind.-based marketing firm EXTEND PERFORMANCE, Airtex and ASC Industries have launched a new website at WaterPumpU.com, which provides the latest advances in diagnostic and procedural information and technical support for water pump replacement. The online resource, known as Water Pump U, will offer real-time educational assistance as well as continuous customer service with current and in-depth information and water pump replacement support. Technicians can visit the website for the latest how-to videos on diagnostics, application specific installations, and cooling system issues, as well as technical service bulletins and much more.