Innovative Marketing Solutions

At the EXTEND GROUP, our goal is simple: plan and run dynamic campaigns with integrated strategies that generate leads, build loyalty, and create results. We’re here to make positive changes for your brand. Whether you’re seeking a la carte services or a totally comprehensive marketing overhaul, our skilled professionals integrate strategies – web, brand, search, social, content, and public relations – based on your individual, dynamic needs as a growing business. All strategies are results-driven and tailored specifically to your organization and customer base.


EXTEND PERFORMANCE is the one-stop marketing solution tailored to the automotive aftermarket and performance aftermarket industries. EXTEND PERFORMANCE has everything you need to create an online marketing machine geared toward the needs of your business.

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Featured Work


Strategy Vs. Tactics: Are Your Bases Covered?

Think fast: what's more important, a ship's rudder or oars? While the rudder points you in the right direction, the oars get you where you need to go. The fact is, you need both to efficiently and effectively make your way. The same principle carries over to the marketing world. The most successful businesses employ an optimal mix of strategy and tactics to navigate the modern marketplace. Let's take a closer look. 


EXTEND PERFORMANCE To Be An Elite Sponsor At The 2014 AASA Technology Conference

EXTEND PERFORMANCE, the automotive and performance aftermarket branch of the Evansville-based EXTEND GROUP marketing firm, will be an Elite Sponsor of this year’s Automotive Aftermarket Supplier’s Association Technology Conference. Shawn Collins, Founder and CEO of EXTEND GROUP, has also been selected as a speaker for the Marketing Technology breakout session during the event. The 2014 AASA Technology Conference will be held October 5-7 in Marco Island, Florida and will focus on “Connecting Through Technology.”


EXTEND PERFORMANCE, the automotive aftermarket division of the Evansville-based EXTEND GROUP will be attending this year’s National Catalog Manager Association Conference in Phoenix, Arizona May 4 –7.

EXTEND PERFORMANCE to exhibit at 2013 PRI trade show

For the second consecutive year, EXTEND PERFORMANCE will attend the Performance Racing Industry (PRI) Trade Show in Indianapolis, Ind., scheduled to take place from Dec. 12-14 at the Indiana Convention Center. EXTEND PERFORMANCE will be located at booth #8108 in the Green Hall.

The EXTEND GROUP’s Inspired by Innovation series: Future by Design

The EXTEND GROUP will screen Future by Design as part of its Inspired by Innovation series from 2 p.m. to 5 p.m., Friday, December 20, at its office in the Walker Building. There is no cost to attend Inspired by Innovation events. Food and drink will be provided by Acropolis Restaurant. Seats are limited to the first 40 RSVPs. Contact Melissa Collins by e-mail at or by phone at (812) 618-7229 to reserve your seat.

EXTEND COMMUNITY launches new website for LawMan Security & Consulting

EXTEND COMMUNITY launched a new website this month for LawMan Security & Consulting, an Evansville, Ind.-based security business owned, operated, and staffed by active duty law enforcement officers.'s responsive design provides a clean, user-friendly experience to online visitors, with a wealth of information on LawMan’s services and staff, as well as customer feedback and current news. Some of the features of the new site will include a monthly newsletter, frequently asked questions, blogs, and class schedules. In addition to desktop computers, the website is accessible on mobile and tablet devices.