News and Events

FOR IMMEDIATE RELEASE – April 23, 2013

EVANSVILLE, IN – A partnership between The EXTEND GROUP, a marketing technology firm based in Evansville, IN, and Airtex Fuel Delivery Systems, the world’s largest manufacturer of fuel pumps, has resulted in a recent award for the NCMA President's Award for Catalog Excellence.  For the first time in their 76-year history, Airtex won the Web Catalog - Gold Award for 2012-2013 for their online catalog FuelPumpU.com.

Shawn Collins, Founder and CEO of EXTEND GROUP, was recently awarded The Outstanding Innovation Award at the 2013 Celebration of Leadership Awards presented by Leadership Evansville.

Alliance Creates Marketing Technology Leader in the Automotive Aftermarket Industry

EVANSVILLE, IND. -- The EXTEND GROUP, founded by Shawn Collins, is celebrating its fifth anniversary.  Established in 2007, Extend Interactive was formed with the mission to develop digital technology solutions that advance its partners’ strategic business goals.

EXTEND builds unique online catalog with multi-search functionalities, search-result specific resources.

EVANSVILLE, IN – The EXTEND GROUP, a marketing strategy firm based in Evansville, Indiana, is pleased to announce the new hire of Eric Adams as account manager.

Remember Burger King’s “Whopper Virgins” advertising campaign? The commercials brought flame-grilled burgers to people in far-off locales. Burger King since has launched equally unconventional campaigns, including “Whopper Sacrifice” (which encouraged Facebook users to de-friend 10 people in exchange for a free burger) and “King” (which [The Atlantic] called “horrible” and “creepy”).

EXTEND GROUP reinvents Tracker GPS by giving them a new name, brand identity, and marketing campaign.

EXTEND has completed work for the launch and successful implementation of a Web portal to integrate key business functions of a multinational pharmaceutical firm.

What do you do when your business and communications systems have coasted on autopilot for a number of years? That was the question Leadership Evansville faced earlier this year.

EVANSVILLE, IND., October 11, 2010—Shawn Collins, founder and president of Evansville-based EXTEND Interactive, announced today the launch of The EXTEND GROUP, Inc. The new Indiana corporation is a marketing consultancy with special expertise in the application of communications technology for enhanced client profitability. The company’s web site (www.TheEXTENDGROUP.com) went live on Monday, October 11.

EXTEND GROUP delivers CPHandheld (CPHH) a new brand identity and marketing campaign that is dominating their inherently dull category of retail automotive financial and inventory control software.